The whole original programme was printed on high quality, shiny, paper and the cover was in a buff colour: the front cover had the event, date, and a picture of the start of the race the year before. Not all runners managed to be included in the photo – I ran it six times, had my photograph in there three times, my left leg and elbow once, and was left out of the frame twice. The inside front cover had a description of the route to be followed on each stage
The first inside page listed the officials _ note the number and the distribution of jobs.
There were four inter-city relays in the country and the top two or three in each race were invited to contest the London-Brighton relay at the expense of the sponsoring newspaper.
Then there were the clubs in the race, their runners and their previous best performances.
And, the high spot, the glossy photographs:
The back cover was always a plug for the News of the World – and they earned every penny of the publicity! Sponsorship doesn’t come much better than that.
But the cost of the sponsorship – eight buses for athletes, limousines for officials, production of results en route, the meal and presentation at the finish and so on became too much even for the News of the World and the operation was scaled back in 1967. The revamped programme lkooked like this and was printed on ordinary foolscap paper. (Foolscap was about the size of a sheet of A4).